About the Course

Are you a small business owner, entrepreneur, or startup looking to establish a strong marketing base? Dive into this interactive course to master marketing essentials, identify your target audience, and craft a compelling message. By the end, you'll have a customized marketing plan guiding your efforts towards success. Take the first step towards creating a smarter marketing strategy today! By enrolling in this course, you agree to receive marketing emails from our team. We will never share your information with 3rd party companies.

Course Curriculum

4 Chapters · 32 Lessons

  1. 1

    Introduction to Marketing Fundamentals for Small Business

    1. (Included in full purchase)

      Lesson Overview

    2. (Included in full purchase)

      What is Marketing?

    3. (Included in full purchase)

      Crafting Your Unique Value Proposition (UVP)

    4. (Included in full purchase)

      Your Unique Value Proposition

    5. (Included in full purchase)

      Identifying Your Ideal Customer – Who Are You Marketing To?

    6. (Included in full purchase)

      Your Ideal Customer

    7. (Included in full purchase)

      Lesson Recap

  2. 2

    Identifying Your Target Audience

    1. (Included in full purchase)

      Lesson Overview

    2. (Included in full purchase)

      Understanding Marketing Channels

    3. (Included in full purchase)

      Inbound or Outbound?

    4. (Included in full purchase)

      Popular Marketing Channels and How They Work

    5. (Included in full purchase)

      Which Channels Do You Currently Use?

    6. (Included in full purchase)

      Choosing The Right Marketing Channels for Your Business

    7. (Included in full purchase)

      Lesson Recap

  3. 3

    Crafting A Winning Marketing Message

    1. (Included in full purchase)

      Lesson Overview

    2. (Included in full purchase)

      Your Marketing Message

    3. (Included in full purchase)

      How to Make Your Marketing Message More Persuasive

    4. (Included in full purchase)

      The Importance of Storytelling in Marketing

    5. (Included in full purchase)

      What is Your Story?

    6. (Included in full purchase)

      Lesson Recap

  4. 4

    Building a Marketing Plan

    1. (Included in full purchase)

      Lesson Overview

    2. (Included in full purchase)

      Creating an Actionable Marketing Strategy

    3. (Included in full purchase)

      Your S.M.A.R.T. Marketing Goal

    4. (Included in full purchase)

      The 4 P's of Marketing

    5. (Included in full purchase)

      Putting It All Together

    6. (Included in full purchase)

      Target Audience

    7. (Included in full purchase)

      Problem To Solve

    8. (Included in full purchase)

      UVP

    9. (Included in full purchase)

      Marketing Channels

    10. (Included in full purchase)

      Key Marketing Message

    11. (Included in full purchase)

      Goals

    12. (Included in full purchase)

      Final Thoughts

Ready to Elevate Your Marketing Game?

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